Port Waverly

With the identity and branding of Port Waverly, I really wanted to focus on the development's selling point which was the oceanside living it offered.

When developing the logo, I worked with the keywords provided in the name of the development, Port - I thought of docking boats ...and Waverly, you guessed it waves! That makes it sound simple but actually, a lot of time and effort went into experimenting and refining to achieve the end logo!